The problem
Instagram DM was the highest-converting top-of-funnel channel, but every inbound DM required manual qualification before being passed to sales. Volume was outpacing capacity, and high-intent leads were getting lost in the noise.
What we built
A ManyChat Instagram DM automation that handles initial qualification, runs prospects through a sequential button flow to gauge fit, and books qualified leads directly into a sales call. Resolved upstream issues like duplicate message triggers and improper lead pacing.
Stack
- ManyChat for Instagram automation
- Custom logic for qualification flow
- Calendar integration for booking
- CRM handoff for sales-qualified leads
Results
- Inbound qualification handled automatically, freeing sales for closing conversations.
- Sequential button flow improves data quality — every booked call has clean qualification data attached.
- Foundation for MVP's planned three-tier offering (human VAs, AI agents, hybrid).
Why it matters for you
If your business runs on Instagram DM as a top-of-funnel channel — coaches, consultants, agencies, staffing — this is the qualification template. Books only the leads worth talking to, with the data already attached.
Sales should never see an unqualified lead. The qualification flow runs before the calendar opens.