About Trukoder

Built by operators.
For operators.

Trukoder isn't an agency that started selling automation services and then tried to act like operators. We're operators who built automation services for ourselves first.

Our Team at Work

Trukoder is the technology arm of EJL Capital Inc.

EJL Capital is a holding company structured in the Berkshire Hathaway model. We operate six businesses across rentals, cleaning, staffing, real estate, and ranching. Every automation system we sell, we built first to run one of those six companies.

When we sell you a system, it's already been hardened by use — not by demos.

Eleazar Lua, Founder & CEO of Trukoder

Eleazar Lua

Founder & CEO

Eleazar is a serial entrepreneur based in La Quinta, California. He founded EJL Capital with his wife and co-founder Evelyn Lua. He is operator-driven by instinct, which means Trukoder was designed around what actual business owners need.

Chandan Mishra, Co-Founder & Head of Engineering at Trukoder

Chandan Mishra

Co-Founder & Head of Engineering

Chandan leads engineering at Trukoder. He architects and builds the platforms behind every client engagement, including the custom CMS that powers this site. He brings deep technical depth to a leadership team rooted in operations.

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